Business Angel Seedfund invested in SmartNet Research&Solutions, the company that created Fanpage Trender – a very handy tool for analysis of Facebook marketing data. Fanpage Trender (www.fanpagetrender.com) is an ultimate help for everybody running Facebook fanpages (brands’ and companies’ profiles), enabling track of each post’s effectiveness as well as fans’ activities. All the data are available through the friendly, intuitive interface. Already after 6 months after premiere of the beta version, the tool is being used by the leading Polish social media and interactive agencies, corporate clients and major publishers websites. It got customers also from outside Polish borders: in Denmark, the Czech Republic, Estonia, Latvia, Lithuania, Russia, Slovakia, Turkey and Ukraine.

„Fanpage Tender is a unique tool on the market. Its performance, capabilities, scale of project and the business model convinced us enough to invest” – says Tomasz Woźniak, member of the management board of the Business Angel Seedfund. “We always emphasize, however, that we invest in the people, and having on-board the founders of SmartNet Research & Solutions gives us a strong foundation to believe in business success."

Fanpage Trender is a tool for people managing brands’ and companies’ profiles (fanpages) on Facebook. It helps interactive agencies and their clients in the conduct of interactive communication with fans of the brand and allows you to monitor the competitive brand. Easy to use tool for the Internet research collects and analyzes information about the activity of profile fans and enables comparisons over time and between profiles (both profiles belonging to one company, as well as competitive). Fanpage Trender also provides a special index to evaluate fans activity and interactivity of the profile.

“Business Angel Seedfund support will help us strengthen the Fanpage Trender position in Poland and extend it to new markets, and also greatly increase the pace of creating new solutions, designed primarily to support activities in social media.” – says Jan Zając, Ph. D., CEO at SmartNet Research & Solutions, co-founder of Fanpage Trender. “We are confident in our products and strategy and we are glad that we found such an open, committed partner as Business Angel Seedfund, who deeply understands our business.”

FanPage Trender collects fanpage data using Facebook API which is pursuant to Facebook regulations. The statistics are processed and displayed in a form of charts and tables. Brands and companies can check their Facebook fanpage statistics, which are updated on a current basis, anytime they want. They can export charts to jpg, svg or png format and place them in a presentation or a different document.

“Web feeds occupy more and more important place in sales and marketing strategies of the companies. We want to create products and analytical tools that will support these efforts and help to increase their effectiveness.” – says Paweł Kucharski, member of the management board of the SmartNet Research&Solutions.

“We observe that the skillful use of data collected on the Internet more often becomes a source of competitive advantages. Our solutions help to achieve that. We believe that the combination of reliable research knowledge, experience and understanding of the Internet world allows us to offer our customers the highest quality.” – adds Dominik Batorski, Ph. D., member of the management board of the SmartNet Research&Solutions.

SmartNet Research & Solutions (www.snrs.pl) is an innovative research and advisory firm specializing in the Internet and social networks areas. Its founders and also members of the Board are Dominik Batorski, a sociologist and specialist in data analysis, Paweł Kucharski, computer scientist and specialist in analytical software, and Jan Zając, a social psychologist and an economist. SmartNet Research & Solutions team has extensive experience in academic and business Internet research conducted on the needs of multinational corporations, large web publishers, government agencies as well as advertising, PR, social media and interactive agencies.